Kia announced yesterday it is kicking off the "Who's Next?" talent contest, a competition meant to find the next Internet sensation. For you, that means taking a camera (preferably digital), a couple of friends (have a brainstorming session), a Kia Soul (wouldn't hurt) and shoot a clip. A crazy one. One which will shout out "how they roll."
Why do all this? For one, there's the Internet sensation we mentioned earlier. And second, Kia will give you $10,000 and a free trip to LA to receive your money (if you're not already from LA, in which case... bummer).
The competition started yesterday and will span through September. Videos of you doing whatever will be uploaded on Kia's YouTube channel, as well as on the ones of YouTube favorites MOSH, ShayCarl and Lisa Nova.
Of course, there are some rules to abide by. The video must “incorporate Soul's unique personality and features, including technology, style and popular music.“ Which pretty much means anything goes, as long as it's tied to the Soul.
"The Kia Soul has attracted a new audience to the Kia brand and engaging these fans through the 'Who's Next?' contest gives them the opportunity to have fun with the Soul's playful personality," Michael Sprague, Kia marketing & communications vice president said.
"Social media is an important part of the marketing strategy for Soul and engaging passionate enthusiasts in this space creates additional opportunities to build buzz through a new, interactive experience."
Only eight videos will make it into the final, after being selected by the three YouTube stars we frankly never heard of until now. After that, it's all in the public's hands, who will vote starting August 20.
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