Based on the Kia Soul Samba and finished in bright Tornado Red, the car also boasts red alloy wheels, racing seats and an in-car cinema system, complementing its existing sound system with red LED mood lighting. Furthermore, Jeff Banks’ crest features on the roof of the car, plus his autograph on the tailgate.
“The car looks absolutely amazing – very inspiring,” commented Cliff Johnson, Dealer Principal, Loughborough Kia. “One of Soul’s main benefits is the fact that it can be customized to suit its owner. There are many packages available from Kia with all sorts of design options so that anyone can customize their Soul to reflect their personality.”
The restyled Kia Soul car has been designed for an in-store competition that Matalan will be launching to its customers in the winter. The company currently has over 200 stores across the UK, and the ‘Unwrap a car for Christmas’ promotion will run from November 16 to December 24 within all of them.
The promotion with Kia is exclusively available to Matalan Reward Card holders who swipe their card when they purchase in store or online. The company has a card system called Reward Cards, free and available in all stores.
The card acts as an incentive to customers by offering them cardholder discounts and exclusive offers, vouchers by e-mail, including one on the cardholder's birthday, a number of partner offers, mailer updates on new products and offers.
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