Kia Soul's Hamsters: Automotive Ad of the Year

Chipmunks, eat your hearts out! A new crew is in town, taking all the glory away from Alvin and his sidekicks: the Hamsters. Featured in a 1 minute long video ad, the Hamsters managed to snatch victory and were named, together with their video, “Automotive Ad of the Year” by Nielsen Automotive Advertising Awards.

“The Soul was designed to stand out in a sea of sameness and that same philosophy guided the creative development of the hamster campaign and to position Soul as Kia’s affordable halo vehicle,” said Michael Sprague, vice president, marketing, Kia Motors America.

“Soul was the first vehicle to emerge from Kia’s design-led transformation, and the hamsters quickly became a viral success and grabbed the attention of young and young-at-heart buyers looking for something with a unique personality and turned Soul into an overnight sales success story for the brand.”

If you haven't seen the ad yet, you can watch it below this story. We will not get into describing it, but let us say what you see is what you get. Meaning "fun you see, fun you get".

Our test drive team has taken a Kia Soul for a spin this week and we'll share our opinions on the car very soon, in our test drive section. Until then, let us say most of us couldn't keep the "uuuuhs", "ahhh" and OMGs from rolling when we saw the Soul.

Ok, so the Soul is not exactly the epitome of high tech engineering. But still, it's so fun... Keep an eye on our test drive section for "The new way to roll"...

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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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