Sure, double-deckers are seen in major cities around the planet nowadays, but when you think of those two stories commuting vehicles, you think of London. And that is where you’ll see what could be a world first, the knitted bus.
It’s the brainchild of Magda Sayeg, an Austin-based artist known for her urban knitting projects that colorize the city streets. She used a classic London routemaster bus as her canvas and had 20 suitcases full of vibrantly hued yarn at her service. Magda wrapped the entire double decker transport in zig-zags, stripes and bubbling spheres turning the iconic vehicle into a hippie ride.
The unique project is backed by PepsiCo as it is part of a global brand refresh of the company’s second largest beverage brand, 7up. The famous soda maker is launching a new identity with a multichannel campaign named “Feels Good To Be You”, the same words the London commuter has engraved on its roof and in the rear.
The beverage manufacturer claims the campaign aims to celebrate people who fit the brand’s “original and refreshing” proposition. Rolling out in more than 140 countries, the multi-channel campaign and rejuvenated visual identity, including logo design and packaging, builds on the brand’s history and includes two TV spots featuring real people.
The first person to star in the company’s advertorial series, which premiered in November, is Sayeg, who in fact has been doing similar projects before, knitting immobile things such as fountains, benches, trees but also mobile issues like bicycles and buses.
The vehicle in question traveled around the capital offering shoppers 7up samples, last month, but we really liked the double-decker so we thought sharing is caring.
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