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Kia Brings Out Its Artistic Side to Promote the New Soul EV

With giant car makers like BMW and Mercedes-Benz using art exhibitions and fashion as marketing ventures for decades now, other companies seem to get interested as well. It’s Kia’s turn this time, who has recently unveiled a rather peculiar collaboration with fashion photographers.
Kia Soul EV art and fashion venture 7 photos
Photo: Kia
Kia Brings Out Its Artistic Side to Promote the New Soul EVKia Brings Out Its Artistic Side to Promote the New Soul EVKia Brings Out Its Artistic Side to Promote the New Soul EVKia Brings Out Its Artistic Side to Promote the New Soul EVKia Brings Out Its Artistic Side to Promote the New Soul EVKia Brings Out Its Artistic Side to Promote the New Soul EV
Kia took their new EV baby and made it pose like an actual female model would do, having renowned fashion photographers taking the right pictures. Instead of the specific podium where beautiful brunettes would do their catwalk, the Soul EV has evolved into a high-fashion object in urban settings.

The shooting had its own theme, of course, which in this case was “pioneering cool design” as the electric-juiced car would illustrate a life fully charged with style.

Featured with everything from fashion models to everyday items like chairs and lamps, Soul EV’s iconic design, its combination of straight and curved lines and its two-tone colors bring ever scene to life”, Kia explains. The automaker's new environmental-friendly vehicle was featured in a futuristic urban setting with a focus on its sounds system. And since we’re talking about an EV, Kia claims drivers can enjoy music with minimal external noise interruption.

Now, a little about the car itself. As we previously reported, Kia’s first ever all-electric car to be sold globally is more expensive than the Nissan Leaf, but comes with a better packaging and space. The South Korean model is available in just one highly equipped trim and boasts with a 7-year warranty, which, in other words, makes it the second-best after the Tesla Model S.
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