Lancia’s ‘Magic Parking’ Makes Proposing Easier

Lancia has sadly lost most of its appeal, as they are no longer independent and thus, they cannot make the cars they like / want, and they have to make do with Fiat platforms and engines which sometimes don’t really suit their character - don't even get us started on the rebadged Chrysler 300C.
However, this latest Lancia commercial does bring some of the glamour back into the brand. While they haven’t really launched anything new and worthwhile since the beautifully-styled (but not very reliable) Delta, they are still promoting it - a car which was launched 2008 and has suffered no visual modifications since. They are also showcasing their new self-parking system, called ‘Magic Parking’ and they show two soon-to-be-married young people getting ready for ‘him’ to propose to ‘her’ - having their hands free enables them to finish the ‘preparation’ even as they are parking their cars.

We must admit that this has re-sparked our admiration (and attention) for the Italian brand, and we honestly hope that they can launch a car which is both good to look at, but also one that will not break down as, unfortunately, the current one just seems to do.

Another (older) Delta ad we liked

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