The first global flagship that combines the best of two worlds, the Thema was designed based on the new Chrysler 300 created on the Chrysler Group LX rear wheel drive platform and has been marketed since the beginning of this year. Like the first Thema back in 1984, it competes in the most difficult and prestigious segment, striving to offer a genuine alternative. The new Lancia Thema is the answer for those who seek a more personal exclusivity made of greater warmth, craftsmanship and character. With a heritage of values in its DNA, Lancia appears to be favoured over others for its ability to interpret this new world of exclusiveness and to meet the needs of a customer more attentive to technology, who demands not only a substantial product, but also a style with strong personality. And this is where the Lancia Thema steps in. This global flagship combines expertise and functionality all associated with the Chrysler brand, with the luxury of Poltrona Frau® leather interiors, the cocooning silence of the large Lancia's and the attention to detail that all express the best of Italian design.