Lamborghini Murcielago LP 670-4 SuperVeloce Displayed at Shanghai

Lamborghini continues to show its commitment to China by unveiling the new Murcielago LP 670-4 SuperVeloce at the Shanghai Auto Show 2009, days after the company opened its fourth showroom in China.

Wondering what's with all this Chinese fuzz? Well, most automakers report at least steady sales in this side of the industry, so launching new products and increasing their local operations in the country pretty much makes sense. Lamborghini for example recorded a growth rate of no less than 157 percent in China in 2008, according to official figures provided by the manufacturer. Overall, the company sold a total of 72 cars in the country, compared to 28 units in 2007.

“China becomes an always more important market for Lamborghini, even in light of a challenging worldwide economic situation that affects everybody,” said Lamborghini President and CEO Stephan Winkelmann.

“China is one of the largest potential markets for our company: Lamborghini and its dealer partners benefit from an established and respected luxury brand, in this region as in our other markets, and we continue to invest in our customers and the marque’s future via appropriate strategic growth.”

The company currently owns four authorized dealers in China, located in Beijing, Shanghai, Guangzhou and Chengdu plus one more in Hong Kong. As part of its attempt to expand its coverage in the country, Lamborghini will also open three new dealers in Hangzhou, Xiamen and Shenzhen.

“Our development strategy within China has been consistent, including the establishment of Automobili Lamborghini China in 2008,” confirms Stephan Winkelmann. “As part of our plan to enlarge our dealer network coverage, the Chengdu opening represents a pivotal step and, similarly, we consider the Shanghai show an opportunity to show new Lamborghini models to one of our most significant potential markets.“
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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