That's why, there is no doubt Lamborghini now sits back and applauds its tremendous success of increasing its sales by 1 percent last year. Hooray, there is surely a reason to celebrate!
Leaving the joke aside, the Italian luxury sportscar manufacturer sold 2430 units in 2008, compared to 2406 in the previous year. Italy becomes the second largest market in the world for the automaker as sales increased by 10% with 230 units sold in 2008. However, it's not only the Italians who bought Lamborghini vehicles last year but also (surprisingly) the French who purchased 27 percent more units than in the previous year.
The icing on the cake remains the Middle Eastern and Far Eastern Asian markets where Lamborghini scored its outstanding success. Last year, the Chinese who happen to be the largest population on the Blue Planet bought no less than 72 Lamborghini cars and consequently, the Italian car maker's sales almost doubled in the country. Oh, yes, a really great achievement...166 units were also sold in the Middle East region, meaning an increase by 66 percent.
The US market is where Lamborghini failed to sell its luxury sportscar as sales dropped by 20.3% with 741 units sold instead of 930 in 2007. But this is not surprising at all since this is the land where the financial crisis started.
“In the light of worldwide economic insecurities and sluggish car markets, this new record year above all proves the sustainability of our business strategy. We know that there are tough times ahead now, but we have increased the value and attractiveness of our luxury brand in so many facets that we are ready to take on whatever challenges the future might bring us”, said Lamborghini President and CEO Stephan Winkelmann.
Well, Lamborghini must surely have huge expectations from 2009 since they will present at the Detroit Auto Show their program of highly individualized supersports cars under the motto “Think the impossible”. Let's see if the impossible becomes possible this year...