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Koenigsegg's Tribute to Prince Is a CCXR Wrapped in Purple and a Rendered Regera

In case you missed last week's news, I hate to be the one to break it to you: Prince, one of the greatest musicians of the last decades, is no longer with us.
Purple Koenigsegg Regera rendering 3 photos
Purple KoenigseggPurple Koenigsegg
On Thursday morning, the artist was found unresponsive inside his home in Chanhassen, Minnesota, and was later pronounced dead by the paramedics who responded to a 911 call from one of his employees. He has since been cremated during a private ceremony.

With countless fans worldwide, it was inevitable that Prince's fame found some echoes in the automotive industry. Shortly after the tragic news came in, several manufacturers rushed to express their condolences the best they knew. The most remarkable has got to be the one posted by Chevrolet featuring the rear of a split-window red Stingray and the text "Baby, that was much too fast." In fact, it was so good that it featured in print in several newspapers and magazines.

The Swedish supercar maker Koenigsegg, however, didn't go as far as to hire an advertising agency for this. The company owned by Christian von Koenigsegg kept things a lot simpler and much more personal. The Swede posted on the official Facebook page the image of a purple-wrapped CCXR with the text "Purple - in memory of Prince. RIP Kid. Gone way too soon."

The move was welcome by his followers and, on popular request, he published a new image the next day featuring a purple Regera. Since this model isn't so easily available, the fans had to make do with a rendering. The text accompanying the photo read "Lila Regera," which, according to Koenigsegg, translates to "Purple Reign" from Swedish, which is a very nice wordplay on the artist's most famous song.

Should anyone want a car such as this, they'll have to wait for over two years, as that's the current delivery time offered by Koenigsegg on Regeras. Regardless, I'm sure Prince was the kind of artist that will still be relevant then, just as he will be ten, twenty, and who knows how many more years from now on. Just watch this live recording from almost nine years ago:



 
 
 
 
 

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