Karma Automotive is a producer of luxury electric vehicles that sell their models via a dealer network in North America, Europe, South America and the Middle East, and their flagship vehicle, the Revero GT, was named Green Car Journal's 2020 Luxury Green Car of the Year.
The Revero GT is a vehicle powered by dual electric motors that embody Karma's goal of offering “leading technology with a luxury experience.”
This year Karma announced the GS-6 Series which includes both an extended-range series hybrid EV and their first-ever all-electric vehicle. The Karma Innovation and Customization Center offers engineering, design, customization and manufacturing services and various electrification platforms.
Karma Automotive - and the NFL’s Las Vegas Raiders - announced today that Karma has been named the “Official Luxury Vehicle of the Las Vegas Raiders and Allegiant Stadium.” The deal means that Karma will sponsor a variety of consumer experiences and events specifically for Raiders’ fans. This new deal will let the fans of the “Men in Black” see and interact with Karma in new and immediate ways.
The Raiders began their iconic run in the American Football League in 1960 and have now spent the last 52 years as a member club of the National Football League. During the course of seven decades, the Raiders won one AFL Championship, three NFL Championships, and four American Football Conference Championships. The team participated in five Super Bowls reached the playoffs in 22 seasons and have played a total of 44 postseason game. With their appearance in Super Bowl XXXVII, the Raiders became the first NFL team to ever play in Super Bowls during four different decades.
Photo: Las Vegas Raiders
“The loyalty and devotion exhibited by the team’s die-hard fans is reminiscent of the excitement we receive from Karma enthusiasts,” says Karma Automotive CEO, Dr. Lance Zhou.
Karma’s Director of Marketing and Partnerships, Troy Beetz, says Karma’s passion for creating an emotional driving experience is what makes this relationship a perfect match with the Raiders faithful.
Part of the agreement means Karma will create the Karma Auto Lounge adjacent to the Owner’s Suite on the club’s level at Allegiant Stadium. The deal also includes a provision to allow Karma to place signage around Allegiant Stadium and sponsor a parking lot set to include Karma-branded vehicle charging stations. There will also be digital signage inside Allegiant Stadium as well as outside on the massive marquee that faces the Las Vegas Strip from Karma. The relationship will also incorporate the Karma brand message with the Raiders’ digital, print, online and broadcast channels.
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