Jeep Rocks the Road to Rockford

The third venue of the Jeep Rocks & Road Tour, an on- and off-road driving experience which kicked off in mid-July, will take place this weekend at the 2010 Rockford AirFest, held at the Chicago Rockford International Airport, in Rockford, Illinois.

As it happened at the other two events (Syracuse Nationals and Columbus Jazz and Rib Fest) Jeep will bring to the air show its entire line up of vehicles. Those attending the air show will also have the chance to experience the Jeep vehicles in test drives on obstacle courses.

According to Jeep, the obstacle courses have been designed in such a manner they mimic the testing procedures Jeeps have to withstand while in production.

As announced, the Jeep Rocks & Road Tour will take to 11 locations this year, in between July 16 and October 29. The trip will take the Jeeps across the country, in Texas, New York, Arkansas, Ohio or Nebraska. Next week, the Jeep show will be present at the Indiana State Fair in Indianapolis.

“We have created the Jeep Rocks & Road Tour to provide our current and potential customers with an adventurous experience that is exclusive to the Jeep brand,” Mike Manley, Jeep CEO said when the tour was announced.

“We are partnering with various venues across the country to reach out to our loyal Jeep consumers, while branching out to those with new interest in the one-of-a-kind Jeep brand."

"This tour provides an ideal venue to experience the countless features and legendary capability offered in the all-new 2011 Jeep Grand Cherokee, as well the as in other vehicles in the Jeep brand family.”
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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