Under the new motto “Halftime in America” Chrysler Group has released a whole batch of commercials that we found very tasteful, thanks to the good, wholesome values of family and hard work they try to promote.
And though we now see the Jeep Wrangler as a soccer mom’s car, you still have to respect them for trying to portray the less sunny side of life. The cinematic work is also top notch and reminds us of some scenes from “The Tree of Life.”
The idea of the commercial is that like the mother who works hard, the Jeep Wrangler is also strong and hard working.
The story of a young girl who’s adapting to a new town and a new life is also emblematic for the ideas “Halftime in America” is trying to promote - making the best out of tough situation and coming out stronger. It’s emphasizing American resilience and spirit.
The idea of the commercial is that like the mother who works hard, the Jeep Wrangler is also strong and hard working.
The story of a young girl who’s adapting to a new town and a new life is also emblematic for the ideas “Halftime in America” is trying to promote - making the best out of tough situation and coming out stronger. It’s emphasizing American resilience and spirit.
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