Jaguar Joins Forces with the Royal Shakespeare Company

The Jaguar E-type is one of the greatest motoring icons of all time. Speaking of time, we’ll remind you that 2011 marks the 50th anniversary of the Brit. As you can imagine, Jaguar has prepared multiple events to celebrate this and the company has now just introduced a new initiative connected to this.

This year, both the E-Type and the Royal Shakespeare Company (RSC) turn 50, with Jaguar and the institution being entered in a year-long partnership that will bring an image benefit for both sides.

"There are many reasons why this partnership between Jaguar and the RSC makes complete sense. We are two Midlands-based organizations with a global profile, we share mutual brand values of excellence, innovation and heritage, and 2011 marks both 50 years of the iconic E-type and 50 years of the Royal Shakespeare Company," said Geoff Cousins, Managing Director, Jaguar UK.

The initiative will see Jaguar supporting the Folio Royal College of Art exhibition, which opens in April at the refreshed theater in Stratford-upon-Avon.

“We are delighted to be celebrating the 50th birthday of the RSC and its continuing artistic innovation and excellence. Our partnership with Jaguar is a welcome addition to these celebrations; as a company like us, which strives to achieve the highest standards and takes pride in its British credentials,” said Executive Director of the Royal Shakespeare Company, Vikki Heywood.

"We are about to see new productions on stage in our newly transformed theatres in Stratford-upon-Avon which reopened on time and on budget, and have already been welcomed by both new and longstanding audiences and visitors."