Jaguar Celebrates 75th Anniversary This Year

The famous British luxury automotive brand celebrates 75 years in 2010 and announced it’s looking forward for the next 75. Although now owned by Indian car maker Tata Motors, Jaguar has succeeded in retaining its name since Sir Williams Lyons launched the SS 100 model in 1935.

Jaguar managed to revive in the last few years despite it being taken over in 2008 by Tata Motors from Ford. Although many were skeptical about the company’s well-being in the hands of an Indian car maker, Jaguar proved them wrong and surfaced with all-new and outstanding models.

"In 2010, we celebrate our past, and 75 years of designing and building cars that celebrate the art of automobile making. We're also celebrating the promise of the future, and the introduction of the all-new XJ sedan. In just three years, we've completely revitalized the Jaguar line-up with the launch of three beautiful, fast cars," Mike O'Driscoll, Managing Director of Jaguar Cars.

The British luxury brand has special plans celebrating its 75th anniversary by being present at some of the world’s most glamorous automotive events. This year, Jaguar will attend the Goodwood Festival of Speed and Revival in the U.K.; the Amelia Island Concours d'Elegance in Florida and the Concours d'Elegance at Pebble Beach in the U.S. and at the Mille Miglia classic in Italy.

“Jaguar design over the next 75 years must respect and reflect on the past 75 while continuing to push boundaries of technology, luxury and sporting style. Designing cars with a presence that demands a turn of the head and an allure that pulls at the heart has been central to the Jaguar brand throughout the years," said Ian Callum, Jaguar Design Director.

The British brand is also aiming this year to return to the racetracks at top level by entering the American Le Mans Series (ALMS) with its new JaguarRSR XKR GT2.
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