Photo: Dream Gao on Instagram
The 928 would have had a much better reputation if it hadn't been conceived as a replacement for the 911. That thought alone probably made a lot of people hate it more than anything in the universe. You just don't mess with a Porsche fan's 911.
The 928 is considered the company's first design developed from scratch, and if you consider the 911 to be a continuation of the 356 model (which, in turn, had its roots in Volkswagen's Beetle program), that appears to be quite right. It also marked other firsts for the German carmaker such as the first V8-powered model, or the first coupe with a front-mounted engine.
Not exactly the kind of firsts a Porsche purist can be proud of, but the 928 was developed during troubled times (the 1970s oil crisis), so a lot can be excused. It was also the time when Porsche was looking for an identity as a brand, seeking to evolve into something more than just a very good sports car designer and builder. It wanted to compete with the German premium brands, which is what the 928 was developed for.
The 928's design looks weird now, but it came out in the '70s, so weirdness is to be expected. However, its styling was considered quite ahead of its time even back then, so a new 928 should probably follow that same recipe if it wanted to remain true to its ancestors.
It's a lot more difficult to rock the boat these days in terms of design, so maybe focusing on something beautiful rather than striking would be a better approach. It certainly looks to be the path taken by digital artist Dream Gao for their project, a revival of the classic model under the name "Porsche 928 E."
It's clear what the "E" stands for and the decision to make it electric holds water. Porsche promised a lot more battery-powered models over the coming years, and with the sedan spot already taken by the Taycan, the 928 E would slot in nicely as a similarly-sized shooting brake for those over-concerned with styling.
The author's model represents a slightly bigger departure from Porsche's current design language than a similar offering we've shown you recently, and since we're talking about a 928 successor, that seems only fitting. The front looks great, but it's really the rear that does it for me: it manages to capture that 928 feeling, then bring it up to date and make it so much better all at once. I'm split between the front ends on the two projects, but I have no doubt which of the rears I like best. Have a look at the gallery and tells us what you think.
Not exactly the kind of firsts a Porsche purist can be proud of, but the 928 was developed during troubled times (the 1970s oil crisis), so a lot can be excused. It was also the time when Porsche was looking for an identity as a brand, seeking to evolve into something more than just a very good sports car designer and builder. It wanted to compete with the German premium brands, which is what the 928 was developed for.
The 928's design looks weird now, but it came out in the '70s, so weirdness is to be expected. However, its styling was considered quite ahead of its time even back then, so a new 928 should probably follow that same recipe if it wanted to remain true to its ancestors.
It's a lot more difficult to rock the boat these days in terms of design, so maybe focusing on something beautiful rather than striking would be a better approach. It certainly looks to be the path taken by digital artist Dream Gao for their project, a revival of the classic model under the name "Porsche 928 E."
It's clear what the "E" stands for and the decision to make it electric holds water. Porsche promised a lot more battery-powered models over the coming years, and with the sedan spot already taken by the Taycan, the 928 E would slot in nicely as a similarly-sized shooting brake for those over-concerned with styling.
The author's model represents a slightly bigger departure from Porsche's current design language than a similar offering we've shown you recently, and since we're talking about a 928 successor, that seems only fitting. The front looks great, but it's really the rear that does it for me: it manages to capture that 928 feeling, then bring it up to date and make it so much better all at once. I'm split between the front ends on the two projects, but I have no doubt which of the rears I like best. Have a look at the gallery and tells us what you think.
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