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Imagined Hyundai Combines Boxy Looks With F-150 DNA to Join the Pickup Truck Lifestyle

Hyundai Santa Fe pickup truck rendering by Digimods DESIGN 10 photos
Photo: Digimods DESIGN / YouTube
Hyundai Santa Fe pickup truck rendering by Digimods DESIGNHyundai Santa Fe pickup truck rendering by Digimods DESIGNHyundai Santa Fe pickup truck rendering by Digimods DESIGNHyundai Santa Fe pickup truck rendering by Digimods DESIGNHyundai Santa Fe pickup truck rendering by Digimods DESIGNHyundai Santa Fe pickup truck rendering by Digimods DESIGNHyundai Santa Fe pickup truck rendering by Digimods DESIGNHyundai Santa Fe pickup truck rendering by Digimods DESIGNHyundai Santa Fe pickup truck rendering by Digimods DESIGN
Currently, the South Korean automaker is all about high-performance EVs, as it just revealed the 641-hp Hyundai Ioniq 5 N at the Goodwood Festival of Speed in the UK. And it certainly tries to give us a hot hatch answer to the Tesla Model 3 or Y Performance conundrum, right?
But, as it turns out, the rumor mill is quite done with the model that will undoubtedly try to put both of them to shame at the local quarter-mile dragstrip in the near future. Instead, the gatherers of automotive whispers are more inclined to talk about the spied prototypes of the facelifted Tucson, the refreshed i30 N, or how the all-new, upcoming fifth-gen Santa Fe generation will make the SUV feel a lot boxier and cooler.

The mid-size crossover SUV is currently a swoopy presentation, just like many other Hyundai models, but the future holds a much different approach. As such, the heavily-camouflaged prototypes speak of upcoming LR Defender-like boxy looks, attractive H-shaped or LED-patterned headlights, and very small, workhorse-like LED taillights. Well, this is going to be a very interesting CUV, indeed. But what if that design is the starting point for even more quirky ideas?

Across the imaginative realm of digital car content creators, that is more than welcomed, as someone thought the upcoming Santa Fe's boxy design and quirky headlight plus taillight LED assembly would bode well for another segment – not just crossover SUVs. As such, here is Dimas Ramadhan, the virtual automotive artist behind the Digimods DESIGN channel on YouTube, who has taken up the task of revealing a full-size Hyundai workhorse of the pickup truck variety!

Wow, that is quite a different approach from what Hyundai currently has on the American market – where it tries to dominate the competition with sedans, CUVs, EVs, and performance models. The choice is vast and interesting, from the new Ioniq 6 four-door to the big Palisade or the fuel cell Nexo. But as far as pickup trucks are concerned, there is just one entry into the family – the compact unibody Santa Cruz. And it is not a very successful one if you ask those who have seen its sales charts compared to the electrified Ford Maverick.

So, it is quite logical to think that the South Korean carmaker would be weary of trying to bring yet another fight to an area where the Blue Oval company feels even more comfortable. But that is not an issue when it comes to wishful-thinking vehicles, which is also why this pixel master not only used the hypothetical looks of the upcoming Santa Fe for a boxy-looking full-size pickup truck workhorse but also borrowed the DNA and partly the looks of the ultra-successful Ford F-Series models. Cool, or not?

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About the author: Aurel Niculescu
Aurel Niculescu profile photo

Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution.
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