Hyundai’s Creepy “Exobaby” Ad Promotes Sonata’s New Features

Since the world is constantly developing new robotics technologies Hyundai has taken one step forward and used the one available in order to promote their new 2015 Sonata model. No problem with that, apart from the fact they actually used a creepy computer-created baby dressed in a super-man-ish exoskeleton.
Exobaby 1 photo
Photo: Hyundai
Called “The Exobaby”, it’s in fact the virtual impersonation of a cute baby dressed in a suit which enhances his abilities, thus giving the little fellow more strength, speed and endurance. The kid’s powers are in fact referring to Sonata’s seven cutting-edge technologies, including Advanced Hight Strength Steel, Blind Sport Detection, Turbo GDi engine, warning systems and Smart Parking Assist System.

The baby is wearing an external skeleton similar to the real-life designed for military and medical fields to help soldiers and the disabled. As you probably know already, the main function of the “robotic suit” is to assist the person wearing it by boosting their strength and endurance.

In other words, the cute baby represents Hyundai Motor’s customs. And we want to deliver our message that products of Hyundai Motor Company, like the suit protects and supports the baby, always care for our customers at any moment”, the South Koreans explain.

Now, as you'll probably observe watching the video, the footage does not really come with the best special effects we’ve seen so far, thus the young fellow looks a bit odd, if not creepy.

However, Hyundai claims the job took quite the effort as production - from ideation to shooting and CG work - lasted for about four months. For the shooting, they’ve used a puppet and the expertise of a crew of professional puppeteers, along with two cute twins which “were casted to take a variety of real face in moments of full of surprises, laughter and super-heroic actions”.

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories