autoevolution
 

Hyundai Pondering New Crossover SUV for the US Market

Hyundai Tucson 1 photo
Photo: Hyundai
Korean automaker Hyundai is reportedly working on adding a third crossover SUV to its US lineup, in order to take advantage of the booming crossover market.
John Krafcik, president and chief executive officer of Hyundai Motor America, said his company is “very under-represented” in the crossover and SUV market, having only a two percent share of the segment.

"We lead the industry in sedans, we have a bunch of them, but if you look at our crossover line, we (only) have two nameplates, the Tucson and the Santa Fe,” Krafcik told journalists at a press event last week.

Hyundai is currently offering only two SUVs in the United States, the Tucson and the Santa Fe. Back in April, the Korean automaker also hinted at adding a pickup truck to its vehicle lineup.

Story via Edmunds
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Ciprian Florea
Ciprian Florea profile photo

Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories