Hyundai Kona Puts on The Iron Man Suit for Comic Con 2018

As it slowly grew to become a worldwide phenomenon, the geek convention in San Diego has engulfed industries not usually associated with comic books and video games. Such as the automotive one. And this year we expect a load of carmakers to piggyback on the event’s success.

The party started on Wednesday with Hyundai, which announced a very special edition of the Kona SUV specially created for the event: the Iron Man.

Built with permission from Marvel, the Hyundai Kona Iron Man will be on display in Marvel's booth for the duration of the event. But what’s more exciting is that the version will be made available for customers, albeit in a limited production run starting this December. No word on the pricing yet, of course.

Expect no technical improvements on the model. True to the philosophy of movie and game makers that what sells is only smoke and mirrors, Hyundai only gave the Kona an exterior and interior makeover.

One of the most striking difference when comparing the Iron Man with the regular Kona is the custom daytime running lights that give out a unique lighting signature, meant to resemble Tony Stark’s facemask eyes.

The roof comes in red and with an Iron Man mask painted on it. A unique V-shaped hood garnish, front bonnet Iron Man mask badging, and Stark Industries lower fascia and rear door decals, together with the 18-inch alloy wheels with Iron Man mask center caps complete the exterior look of the Kona.

On the interior, Tony Stark’s signature adorns the instrument panel, and a unique Iron Man shift lever knob sticks out from the center. A special Head’s Up Display and center stack featuring Iron Man visual graphics, as well as a custom seat design are also featured.