Hublot F1 King Power Watch Unveiled

After being appointed he Official Watchmaker of Formula 1 last month, luxury watchmaker Hublot recently unveiled the F1 King Power watch in Shanghai. The zirconium watch, displaying the F1 logo at 12 o’clock, will be produced in a limited run of 500 units. It is 48mm in diameter and its bezel evokes the disc brakes on a Formula 1 car.

Its strap is made up of two layers, featuring rubber on the inside and Nomex, and the dial is material similar to that used to make racing drivers' overalls, on the outside.

The movement is a mechanical chronograph with automatic winding, Hublot calibre HUB 4100, while the dial features multilayered, indexes with black nickel treatment.

"I have always had great admiration for the exceptional and unique achievements of Bernie Ecclestone,” Jean-Claude Biver, Hublot's CEO, said in a release. “Without him there would be no Formula 1: He created this global phenomenon! I have also had a great deal of admiration for the drivers who are able to control these ultra-sophisticated racing machines down to the slightest movement, all at incredible speed! Nor should we forget the cradle of high technology that F1 represents."

“I have long had a keen interest in watches and the art of watchmaking and I am very pleased to be able to discover this magnificent watch today with Jean-Claude,” added Bernie Ecclestone, CEO of the Formula One Group. “Hublot’s meteoric rise in the industry has been a very well-managed achievement and I would like to congratulate Jean-Claude for this. There is an energy, creativity and dedication to perfection about Hublot which sits very well with us and I could not think of a better brand with which to begin a new chapter in Formula 1’s enduring association with luxury watches“.
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