At first, Hublot will launch the F1 King, a restricted production run of a King Power model incorporating the famous F1 logo in white gold. Another part of the agreement states that Hublot will have a boutique in the Formula One Paddock Club at several events where its collections will be available.
"I have always had great admiration for the exceptional and unique achievements of Bernie Ecclestone. Without him there would be no Formula 1: he created this global phenomenon'. I have also had a great deal of admiration for the drivers who are able to control these ultra-sophisticated racing machines down to the slightest movement, all at incredible speed. Nor should we forget the cradle of high technology that F1 represents. It's such a delight to be here with Hublot today, so close to Bernie, the racing, the drivers, the cars, the high technology and the F1 Grand Prix in general. This is the start of a very special relationship,” said Jean-Claude Biver, CEO of Hublot SA.
"I have long had a keen interest in watches and the art of watchmaking and I am very pleased to be announcing this deal today. Hublot's meteoric rise in the industry has been a very well managed achievement and I would like to congratulate Jean-Claude for this. There is an energy, creativity and dedication to perfection about Hublot which sits very well with us and I could not think of a better brand with which to begin a new chapter in Formula One's enduring association with luxury watches," said Bernie Ecclestone, CEO of the Formula One group.
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