How Nissan Increased its European Sales by 15% in January

Nissan Juke Shiro 1 photo
Photo: Nissan
Despite one of the worst automotive market conditions in a long time, where many brands are reporting declines to levels seen two or three decades ago, Nissan has flourished and its lineup is going from strength to strength. Today, they’ve announced that during the first of 2012, deliveries in Europe jumped 15 percent to 55,098.
To blame for the increase are models that are manufactured in Europe, like the Sunderland-built Qashqai, of which they sold 20,000 last month. Also on Europe’s “to buy” list was the Juke, as this saw an increase in demand of 33 percent from the same month a year ago. In some markets like the UK and Russia, the little Juke is starting to rival the Qashqai, which might mean they are going to have to boost production.

“Nissan is reaping the benefit of putting our customers’ desires and expectations ahead of traditional thinking. In the crossover segment we identified an unmet need and produced Murano, Qashqai and Juke – one of our most successful model families ever. And we are also innovating across our range introducing new engines, new technologies and new ideas. This is the main reason we enjoyed a record 2011 in Europe, and it is extremely encouraging to see this level of sales success and momentum carrying over into 2012,” says Nissan Vice President for Sales Operations in Europe, Guillaume Cartier.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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