Photo: Honda
The strategy that most Japanese automakers opt for in order to deal with the rise of the yen is to mode production closer to the consuming market. Obviously, shifting production around the globe is a difficult task, and we are a bit surprised that Honda has put this much focus on the humble Fit compact MPV.
According to an official statement Honda announced yesterday that it will shift production of the Fit to a new plant in Celaya, Mexico, which will kick into life in 2014. This facility will produce cars not only for North America, but also for other regions.
"Considering the needs of the Mexican market, which is expecting continued growth in the future, and also serving as a global production base for the North American region and beyond, we decided to make the Fit the first product to be produced here," said Honda CEO Takanobu Ito during a special ceremony in Mexico.
The plant is going to hire some 3,200 workers in total and will have an estimated annual capacity of 200,000 cars. This leads us to believe they will make other compact cars there.
Right now, Honda is importing the Fit from China to places like Canada, due to the rise of the yen.
"Considering the needs of the Mexican market, which is expecting continued growth in the future, and also serving as a global production base for the North American region and beyond, we decided to make the Fit the first product to be produced here," said Honda CEO Takanobu Ito during a special ceremony in Mexico.
The plant is going to hire some 3,200 workers in total and will have an estimated annual capacity of 200,000 cars. This leads us to believe they will make other compact cars there.
Right now, Honda is importing the Fit from China to places like Canada, due to the rise of the yen.
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