Honda UK Strengthens Marketing Management Team

Honda’s European division recently made several executive level changes, aiming to strengthen its marketing operation strategy. As part of the new marketing management team, Tom Gardner has been appointed to the role of Head of European Marketing, Honda Motor Europe (moving from Head of Marketing, Honda UK).

Gardner will have to build a national media schedule and creative, while also being in charge with developing the long range marketing strategy for the business. Starcom Mediavest has been appointed as Honda's European media buying agency.

Another change consists of naming Ian Armstrong as Honda Motor Europe Manager – European Communications from his previous role in Honda (UK), Cars. Ian will oversee a European-wide creative to balance Brand Building Campaigns and Product Launch campaigns.

A new version of Honda's "Impossible Dream" advertisement featuring the voice of Andy Williams will be among the highlights of the new campaign.

Within the European team, Harry Cooklin and Teresa Rizza will manage motorcycle communciations with Lucy Powell looking after communications for Power Equipment.

"I am excited by the prospect of designing and creating the structures to enable Honda to deliver a consistent and powerful message to consumers in all 27 countries across Europe,” Ian Armstrong said in a release. “There's a lot to do in the next few months and I look forward to working with markets and agencies to ensuring we have the best possible presence in the European market."

Meanwhile, Martin Moll takes on the role of Head of Marketing at Honda (UK), covering cars, motorcycles and power equipment. This move follows Martin’s three years as Head of Marketing, Power Equipment.