Honda Accident Repair Programme Launched in the UK

Aware of the importance that aftersale services have on consumers, Honda’s British division has launched the Honda Accident Repair Programme (HARP), which will also be offering guaranteed replacement car, aside from managing the repair of customer cars after an accident.

This service will reportedly be provided regardless of accident type, Honda says. The carmaker hopes HARP will increase customer retention, provide more repair jobs to the network and improve overall customer service.

“Having appointed first-class industry partners to operate HARP along with Honda, the process is much simpler and better aligned with the rest of Honda’s products and services and reflects its customer-focused approach,” Sally Smith, Head of Aftersales & Parts Operations, Honda (UK), said in a release.

The new HARP incorporates partners from accident management, insurance, paint, paint distribution and breakdown recovery into one entity that can be easily accessed by the customerjust by calling Honda Happiness Accident Assistance (HHAA).

For example, HHAA is managed by Accident Exchange, who will work with Hondacare Assistance and provide a unified recovery service. Nexa and Sikkens paint brands have been chosen as Honda’s approved paint products. Nexa is aligned to IRIS Coatings and Sikkens with UPD (UK) Limited as their respective, preferred paint distribution partners.

Thanks to these new partnerships, all the companies involved have removed cost from the after-accident supply chain.

Honda is currently informing its customers on the benefits the new programme brings and expectsto set a new industry benchmark on service quality.