Honda's Latest Ad for the 2016 Pilot Proves the SUV Can Withstand a... Rainbow

Honda has a new advertising campaign for their 2016 Pilot SUV, centered around the idea of family and enough space for every member's needs.
2016 Honda Pilot 1 photo
Photo: Honda
Don't expect blasts and flames, because Honda's lineup is not about that.

Instead, the Japanese brand went for a "unique blend of practical and CG to demonstrate the new styling and high-tech features of the all-new Pilot through different scenarios".

In other words, the 2016 Pilot is being put to the test through a series of challenges if we can call them like that. First, a motorcycle passes the car on the right side but the vehicle's blind spot sensor detects the potential hazardous situation and lets the driver know about it.

Secondly, a patch of snow which looks like it's been cropped from The Wall in Game of Thrones is thrown in the front of the SUV, showing the Pilot can find its way on snowy roads, at least at a speed of 11 mph (18 km/h).

After a little boy shows us how easy he can get to the third row of seats, a rainbow appears to put into light the car's panoramic sunroof.

"The campaign leverages the Pilot's strengths with two impactful spots, showing that the Pilot is 'Ready for Anything.' With its all-new styling, premium technology, and adaptability, it's the perfect vehicle for everyone," explained Jeff Conrad, senior vice president and general manager of the Honda Automobile Division of American Honda Motor Co.

You can watch the "Incredible Pilot Elite" clip below:

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press release

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