“When competitors shoot at the Civic, we’ll have enough ammunition to shoot back,” said Tetsuo Iwamura, chief operating officer for North America. “We don’t talk about No. 1 as a goal. Always we think about having very good acceptance and high customer satisfaction.”
The cards Honda is likely to play all year long are the gas-efficient engines and the relative safety of the 2012 Civic for its segment. A revised version will be shown this year, correcting many of the issues people have with the car right now.