Photo: Honda
Honda has been one of the automakers that’s bee struck hard by the natural disasters in Japan and Thailand last year, not to mention the fact that the new Civic has received a lot of criticism in the US. But the company’s CEO, Takanobu Ito sees the next fiscal year ending March 2013 as one of their best in the past five years since the banks started going under in America, prompting the start of the crisis.
So it’s back to the good ol’ times, but why? Well, the new Accord that was shown in pre-production concept form at the Detroit Auto Show has something to do with it. Also, a really early refresh is coming for he Civic launched just last year, as Honda tries to rectify its errors.
“It will be the year of the complete rebound,” Ito said at the company’s Tokyo headquarters, says Bloomberg. “Sales in North America will lead the recovery. We’ll introduce a fully revamped Accord in the fall, and that will be a big plus to our sales.”
“It will be the year of the complete rebound,” Ito said at the company’s Tokyo headquarters, says Bloomberg. “Sales in North America will lead the recovery. We’ll introduce a fully revamped Accord in the fall, and that will be a big plus to our sales.”
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