Every time I hear about car mass production being soulless and impersonal, I think of all the experiences I would have lost out on if I never had a car.
Honda is a master of mass production, but I knows that even though most sedans are the same, to their customers each one is different.
This short and sweet commercial for the Accord sedan tell you one of those owner stories. A generic owner named Bob is our protagonist, as he plays the good dad, taking care of his daughter, teaching her how to drive and eventually handing over the keys to the car when she graduates.
Stupidly simple commercial? No, it's brilliantly simple, since it shows buyers this is their perfect family car. I bet a lot of US teens got their Civics or Accords the same way, when graduating collage, which tells you reliability is a big selling point for a Honda.
This short and sweet commercial for the Accord sedan tell you one of those owner stories. A generic owner named Bob is our protagonist, as he plays the good dad, taking care of his daughter, teaching her how to drive and eventually handing over the keys to the car when she graduates.
Stupidly simple commercial? No, it's brilliantly simple, since it shows buyers this is their perfect family car. I bet a lot of US teens got their Civics or Accords the same way, when graduating collage, which tells you reliability is a big selling point for a Honda.