Holden to Continue Australian Manufacturing Despite Ford Exit

The long-standing Ford - Holden Australian rivalry will be officially over in 2016, when the Blue Oval will cease all manufacturing operations on Aussie land. Despite Ford’s decision, Holden has revealed that it will remain committed to its home market, hoping the new Commodore will continue to sell.
Mike Devereux - Holden 1 photo
Photo: Holden
“The new Commodore is a car that is a class above and will change minds. It plays a critical role in Holden's long-term future in Australia and it is expected that Commodore will continue to be one of the top 10 selling cars in the country. Despite Ford's announcement to end local manufacturing, we believe the industry can survive in Australia and has already adjusted in large part given Ford's relatively low production volumes”, said Mike Devereux, Holden chairman and managing director.

Speaking about the company’s long-term plan in Australia, Devereux said the GM-owned brand has a 10-year manufacturing plan that was agreed with the Australian Government in 2012: “That plan would see Holden invest a billion dollars in this country and secure production of two all-new global vehicles out to 2022.”

In addition, Toyota also announced its plans to remain in Australia as a local manufacturing company, with future plans including the 2017 Toyota Camry.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Ciprian Florea
Ciprian Florea profile photo

Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories