Here's Your Chance To Tell BMW What You Think About Its EVs

BMW iX 18 photos
Photo: Florin Profir / autoevolution edit
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BMW made everyone jump out of their seats when the new M3 (G80) and the M4 (G82) debuted with the enlarged vertical grille that fans nicknamed "the beaver-teeth grille." Then, the all-electric iX came forward with the "angry beaver" look. But things changed. Nowadays, people have different opinions. Fortunately, you can share them directly with BMW.
There has been a lot of talk about BMW's design strategy. Its latest controversial model is the brand-new 7 Series, which debuted an oversized grille that almost looks out of place. However, spec the M body style, tick the Extended Shadowline option, and the result is an "affordable" Rolls-Royce Phantom. It looks massive on the road and offers a wafting driving experience. It even starts to look pretty menacing from some angles.

The all-electric i7, although unconventional, is a much more appealing vehicle than Mercedes-Benz's EQS blob-like body shape. The Bavarians are onto something, and they trust the process.

And how couldn't they? To this day, I remember the collective shock that made itself felt worldwide when the new high-performance 3 and 4 Series arrived. It was almost like everyone gasped at the same time, sending a small and delicate shockwave across the world.

Even the facelifted X7 startled some BMW fans because the automaker decided to go with split headlights instead of those thin headlamps that were available on the original model.

Now, people are not just warming up to the design but actively like it. BMW's efforts proved that we're too used to normal stuff. People inherently like things to be as they used to because change is often accompanied by the need to adapt and forces you to explore more of yourself and the world.

But if you still don't like what BMW is doing and want to send a clear message to BMW and its Head of Design, Domagoj Dukec, here's a real shot at getting your thoughts across the corporate barriers. It's also a good opportunity to tell the Bavarians how you compare them with rivals.

The brand invites owners, prospective buyers, and fans to complete a short survey. It contains questions allowing responders to rate BMW's vision for the future of the automotive industry and its main competitors. Per the questionnaire, the carmaker considers Mercedes-Benz, Audi, Polestar, and Tesla to be its arch-rivals.

It'll also ask you to share if you have heard about the Neue Klasse, which is BMW's concept that previews the next-gen 3 Series. It's a minimalistic approach, one that seems to have been inspired by Tesla.

BMW is trying to find out what's doing right and what's not working out. If you plan on becoming a part of the automaker's client list and want to enjoy a zero-emission vehicle tailored more to your taste, then make sure you answer all those questions included in the survey.
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About the author: Florin Amariei
Florin Amariei profile photo

Car shows on TV and his father's Fiat Tempra may have been Florin's early influences, but nowadays he favors different things, like the power of an F-150 Raptor. He'll never be able to ignore the shape of a Ferrari though, especially a yellow one.
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