It’s not clear when the health crisis will end, but one thing is becoming more and more certain: we are witnesses to the final moments of the civilization we knew and loved, and the world needs all the help it can get to make the transition to whatever awaits on the other side.
It’s been eight months now since this whole thing began, and even if most of us go about our daily routines pretty much as before, we are all aware things will probably never go back to the way they were.
And that’s troubling, since such a change is not something our generation is equipped to handle. So everybody is trying to find an anchor of some sort, something to keep us afloat as we try to envision a way out of this.
Sadly, in a sea of misinformation, disinformation and hearsay, there are not nearly as many motivational messages coming through. Not even from the celebrities who over the past years never shied away from speaking their minds about whatever the topic of the hour was.
With the help of one of its most prominent riders, Harley-Davidson is trying to become one of the anchors some of us need. Jason Momoa has been tasked with producing and directing a video series under the United We Will Ride campaign umbrellashowing “six Harley-Davidson riders as they navigate through the dark days of the pandemic using the power of riding to engage with their families, their communities, and themselves.”
“Motorcycles have brought me places that have changed my life and around people that have molded who I am.” said in a statement Jason Momoa. “With my latest production for Harley-Davidson, I’m seeking to broadcast the beauty of riding and the spirit of the motorcycling community during this unprecedented time to encourage riders and aspiring riders to ride. Let’s Ride!”
There’s a first glimpse at the series in the video attached below, narrated by Momoa himself. For some, this idea will probably be just one of those publicity stunts companies usually make while taking advantage of the hottest subjects.
But for others it may just what was needed to help them go through these uncertain times.
Editor's note:
Harley-Davidson did not say when or where the videos will be shown. Keep an eye out on the company's social media channels for more details.
Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies. Full profile
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