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GMC Rumored to Work On Body-On-Frame SUV to Take On Jeep Wrangler

2017 GMC Acadia 1 photo
Photo: GMC
After General Motors had filed for Chapter 11 reorganization late last decade, the biggest of the Big Three lost Hummer, Saturn, and Saab. What’s more, the 2008 crisis forced General Motors to wind back the plans it had for the GMC brand.
Happily, however, GMC is back on track with doing what it does best. In 2009, the truck and SUV brand sold just 253,053 vehicles. In calendar year 2015, sales skyrocketed to 558,697 vehicles. Luxed-up automobiles are selling like hot cakes these days, and so is the entirety of the GMC Denali lineup.

More than that, the average transaction price for a GMC has climbed to $42,621. Given the circumstances, GMC is rumored to work on a body-on-frame SUV to compete with the hottest American automaker of the moment.

As per a report published by Automotive News, sources in the industry “believe GMC is drawing up plans for an SUV based on the same body-on-frame platform that serves as the bones of the GMC Canyon and Chevrolet Colorado mid-size pickup.” Somehow, I’m not surprised by this.

The report tells that the GMC body-on-frame SUV is in its early stages, having not been sourced to suppliers yet. Estimated time of arrival? 2020 or later than that, apparently. If the new model gets the green light for production, then the SUV will try to snatch customers from the Jeep Wrangler. At least that’s what Sam Fiorani of AutoForecast Solutions thinks it will happen. "Jeep is on such a growth path. GMC is the obvious one to go after them," he declared. "A body-on-frame sport utility is a prime candidate [to rival Jeep].“

Even GMC chief executive officer Duncan Aldred mentioned that the Jeep brand is in his crosshairs. "I do think GMC has got the brand equity and brand character in many respects to give customers a really good alternative to Jeep products," he declared. When all is said and done, 2020 is still far, far away.

Before anything materializes in the GMC stable, Jeep will bring to market the JL Wrangler. As a brief refresher, the next-generation Wrangler will spawn a pickup truck body style, will use aluminum in its construction, and will get a 2.0-liter turbocharged engine expected to develop around 300 ponies.
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About the author: Mircea Panait
Mircea Panait profile photo

After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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