Photo: GMC
Excluding buses and military trucks, GMC mainly offers rebadged Chevrolet vehicles which are positioned as premium and fetch a few extra dollars. It’s been like that for a very long time, with an extremely short exceptions list.
Recently, GM decided to return to the American mid-size pickup truck market with a redesigned 2015 Chevrolet Colorado. Naturally, the Bowtie-badged truck got a new face and a GMC logo to become the upscale Canyon, also to be offered for the 2015 model year.
There’s no word on what Chevrolet model is inline for a badge transplant, but GM product chief Mark Reuss says we could be in for a surprise in the future. Specifically, GMC could get a stand-alone model that has nothing (or little) to do with Chevy.
“The health of GMC is astonishingly good from a consideration standpoint,” Reuss said at the Detroit Auto Show. Although he declined to go into specifics, Automotive News said that GMC’s design studio is currently working on several concepts.
Story via AutoNews
There’s no word on what Chevrolet model is inline for a badge transplant, but GM product chief Mark Reuss says we could be in for a surprise in the future. Specifically, GMC could get a stand-alone model that has nothing (or little) to do with Chevy.
“The health of GMC is astonishingly good from a consideration standpoint,” Reuss said at the Detroit Auto Show. Although he declined to go into specifics, Automotive News said that GMC’s design studio is currently working on several concepts.
Story via AutoNews
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