GMC Becomes a Man’s Truck in a Man’s Videogame

Already the official vehicle of NFL (National Football League), GMC will become the first-even vehicle to be integrated in the game since its debut in 1988. This year’s anniversary edition will include the 2014 GMC Sierra, as well as the Yukon, Acadia and Terrain models. GMC-badged pickup trucks and SUVs will appear at various points during game, including after a Super Bowl victory, when the game’s MVP will be awarded a vehicle, or in stadium commercials.

"GMC's association with professional football is rooted in the common bonds of strength and determination," said Sandra Moore, director of GMC Advertising and Sales Promotions. "Our new Madden integration allows us to show that we're a technologically savvy brand as well."