2023-11-27 GM to Invest €4 Billion in Ailing Opel Division - autoevolution

GM to Invest €4 Billion in Ailing Opel Division

General Motors has announced plans to invest €4 billion ($5.23 billion) in its Opel subsidiary over the next four years, stating that the German brand “has GM’s full support”.
Opel plant in Russelsheim 1 photo
Photo: badische-zeitung.de
Although Opel lost no less than €1.38 billion ($1.8 billion) last year and another €545.5 million ($700 million) in 2011, General Motors still believes that the Russelsheim-based manufacturer could become profitable under a new business plan.

"This Board has once again made very clear that our 10-year plan DRIVE!2022, that foresees our return to profitability by the middle of the decade, has our parent company's complete support,” said Dr. Karl-Thomas Neumann, CEO of Adam Opel AG.

In addition, Opel has revealed plans to introduce 23 new models and 13 new powertrains by 2016. “As a global automotive company GM needs a strong presence in Europe – in terms of design and development as well as manufacturing and sales,” said Dan Akerson, Chairman and CEO of GM.
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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