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GM Lordstown To Stop Making Chevrolet Cruze On March 8th

Chevrolet Cruze 5 photos
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2019 Chevrolet Cruze2019 Chevrolet Cruze2019 Chevrolet Cruze2019 Chevrolet Cruze
After cutting the second shift on June 22nd in 2018, GM Lordstown prepares to grind to a halt on March 8th, 2019. On the final day of production for the Cruze in Ohio, the workers have been asked to wear blue, take photographs, and post them to Facebook with the hashtag #SaveLordstown.
Lordstown is one of plenty U.S. plants that General Motors will close down this year, discontinuing slow-selling nameplates in the process. “The hard-working people and families of the Mahoning Valley and across Ohio are true blue, dependable, trustworthy and ready to help General Motors make the cars and vehicles of the future,” James Dignan told The Vindicator.

The Drive It Home Ohio co-chairman isn’t alone in this struggle. Thousands of people, including the president of United Auto Workers Local 1112, hope that General Motors will turn things around for the better. But looking at the U.S. sales of the Cruze, we’re not optimistic.

Redesigned for the 2019 model year with a 1.5-liter turbo and continuously variable transmission, the Cruze in both hatchback and sedan flavors managed to sell 142,617 examples in 2018. Taking the previous year as our reference, it’s quite a drop from 184,751 units and the historic high of 273,060 in 2014.

More than 400 workers have accepted transfer opportunities from General Motors, but nevertheless, Lordstown will lose jobs and other businesses. Every town runs on income taxes, and the closure of the plant is expected to account for $3 million in losses for Lordstown.

Forced-transfer slips are also handed out to workers, and those who aren’t accepting to work in Wentzville, Missouri on trucks and vans unfortunately lose both pay and benefits. It doesn’t come as a surprise Trumbull County flipped from blue to red in the 2016 presidential election, doesn’t it?

Following the Volt and Cruze, the Chevrolet Impala is up next. General Motors will discontinue the full-size sedan in January 2020, leaving no replacement to pick up the slack. But who could blame Chevrolet for it? No more than 56,556 examples were sold in 2018, down from 75,877 and a historic high of 311,128 back in 2007.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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