The mirror will be sold through Best Buy only in the United States starting the spring of 2011. It will be priced at $299, while installation costs are expected to be in between $75 and $100. Furthermore, there will be several service plans available, starting from $18.95 a month and going up to $199 a year.
“For years, thousands of drivers have asked us to get OnStar in vehicles that didn’t feature it as standard,” said Chris Preuss, OnStar president.
“With the retail product that we’ve introduced today they certainly can. This move in to the consumer electronics space represents the biggest development in our business model since introducing OnStar as standard across all GM products several years ago. It represents a quantum leap forward in our plans to grow our business and provide a strong new revenue base for GM and OnStar from which we can further develop our core offerings in the factory-equipped market.”
The rearview mirror will provide the same functions as an integrated system which is currently available on most GM vehicles. The device is certified to work on 99 percent of the top 20 selling non-GM vehicles in the last 10 years, which means it should work on around 55 million cars and trucks.
“We’re proud to be OnStar’s first strategic retail partner for this innovative offering, which is one more way Best Buy can help our customers stay connected whenever and wherever they want,” said Lisa Farrell, senior vice president and general manager portable electronics customer solutions group at Best Buy.
“We provide a one-stop solution for consumers. In addition to purchasing the device at Best Buy, we offer our customers the convenience of having it installed by our Geek Squad Auto Techs – all at one location.”
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