„Right behind North America and Italy, Germany is the most important single market for our company. As one of the most attractive business and society locations throughout Europe, Munich metropolitan area plays a pivotal role for the further success of Lamborghini. The strong partnership with MAHAG Group makes for the best preconditions for sustained success in this important region,” Stephan Winkelmann, President and CEO of Automobili Lamborghini said.
The showroom is a result of a partnership between Lamborghini and MAHAG-Group and will be located “at the widespread MAHAG premises on the Albrechtstrasse,” as Lamborghini said today in a statement released to the press. “It sets new dimensions in respect to aesthetics, design and brand impression,” it added.
The new dealership has enough space to allow Lamborghini display three cars, plus a bar area (obviously with Italian gastronomical specialties), a workshop and a special lounge addressed to interested buyers.
„For the automotive location Munich as well as for the MAHAG Group this investment means another considerable upgrading and we are delighted, to be able to represent this fascinating brand towards our customers“, MAHAG General Manager, Thomas Werthmann, commented on the new opening.
The new showroom doesn't necessarily means prosperity and financial success for the Italian company because today's announcement comes after approximately one month since it also confirmed the closure of its largest dealer in Orange County. According to Lamborghini officials, the American dealership was shut down due to extremely poor sales, obviously caused by the much-debated economic crisis.
"The financial stress Lamborghini Orange County is experiencing is due to several unfortunate business decisions made by management at Lamborghini Orange County, independently of Automobili Lamborghini," Pietro Frigerio, chief operating officer of Lamborghini America, said at the time of the closure.
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