This particular vehicle was shown to the world at the 2011 Geneva Motor Show, wearing the internal name Prototype 6. The car, which was finished in Red at the time, spent quite a lot of time in the US, where it was displayed at various events.
Subsequently, it was fully detailed, being finished in French Blue. The process also saw it receive a few updates, such as a Track Pack, a Red leather finish for the cabin, as well as a Sonus Faber audio system. In its new form, the hypercar was brought to the 2013 Geneva Motor Show.
Like we said, the car was now spotted... ahem... working for the Pepsi ad, with the images below being snapped by the crew over at Prototype Zero.