Former Chrysler CEO Iacocca Welcomes Marchionne

Lee Iacocca, who led Chrysler as a CEO for no less than 13 years, welcomed Fiat's Sergio Marchionne at Chrysler and expressed their full support for the man who's now responsible for Chrysler's battle for survival. In a letter published on the back of the sports page of the Detroit Free Press,Iacocca and the rest of the National Chrysler Retirement Organization greeted Marchionne who was appointed CEO of Chrysler last Wednesday.

"Welcome to your new family, Mr. Marchionne," they begin.

"As you begin the arduous task of bringing the new company out of bankruptcy, we offer our assistance as advisors in any capacity that you might require. As a first step, we would be willing to meet with the Chrysler human resources team to determine where help is needed and to identify historically top-producing volunteers to assist you," the letter also reads.

"We are your greatest advocates, dispelling rumors, debunking myths and being advocates of Chrysler products wherever we go."

Iacocca worked as Chrysler CEO for no less than 13 years, helping the American automaker avoid bankruptcy during the '80s. At that time, the company quickly repaid a federal loan which helped Chrysler stay out of Chapter 11 protection and continue operations as an independent company. Iacocca finally retired in 1992.

Sergio Marchionne, who was often referred to as the main responsible for Fiat's merger with Chrysler, was appointed CEO of the American automaker on Wednesday.

"Today marks a new beginning for Chrysler and the North American automotive industry, as Chrysler Group LLC, a new company formed in alliance with Fiat Group, has completed its acquisition of substantially all of Chrysler LLC's assets and will begin operations immediately," Marchionne said in a letter addressed to Chrysler's employees.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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