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Ford to Drop NHRA Sponsorship in 2014

2014 Ford Mustang Cobra Jet 1 photo
Photo: Ford
Ford Motor Company has announced it will stop team sponsorships and support in the National Hot Rod Association (NHRA) Mello Yellow Series at the end of the 2014 season
“Ford is not getting out of drag racing. We are fully committed to continue our support of grassroots sportsman drag racing with our Mustang Cobra Jet, parts support and contingency programs. Enthusiasts and production-based racing is at the heart of what we do,” Ford said in a statement.

“We have, however, made a business decision to conclude our team sponsorships and support in the NHRA Mello Yello Series at the end of the 2014 season. This decision was based on an ongoing assessment of our motorsport programs’ effectiveness and the strategic alignment with our company objectives globally,” the Blue Oval company added.

Ford’s withdrawal is likely to affect the Bob Tasca and Larry Morgan, but the biggest loser is said to be John Force Racing, who is currently fielding four professional nitro teams.

Word has it Ford will also lose its status as the official vehicle of the NHRA.

Story via DragZine, HotRod
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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