“The all-new Taurus is Ford’s technology flagship, offering more user-friendly technology to help keep you safe and connected than cars twice its price,” Frank Davis, Product Development director said in a release. “And there’s no better venue to show it off than CES.”
“The Ford Taurus has 10 class-exclusive features not available from any other manufacturer," Davis explained the reasons behind the choosing of the Taurus.
“This vehicle offers it all – from Multi-Contour Seats with Active Motion that are designed to reduce fatigue on long-distance drives to a voice-activated navigation system that can tell you real-time traffic and weather information, and even where to find the cheapest gas.”
As the official car, the Taurus will be used to demonstrate the technologies it incorporates by means of signage, brochures and other written materials at the show.
“Consumers demand the latest on-the-go innovation in their cars. Ford automobiles are built with cutting-edge technology that makes driving safer and more enjoyable,” Gary Shapiro, Consumer Electronics Association (CEA) CEO said in a press release.
“We are thrilled to welcome Ford to the 2010 International CES and to name the new Ford Taurus as the ‘Official Car of CES.’ We also look forward to hearing Ford’s Alan Mulally kick off the 2010 CES with his opening keynote address on Thursday, Jan. 7.”
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