Ford Super Duty Rules Its Market Segment

What better proof of the qualities of any given product than the size of the market share it manages to occupy at any given time? While most of the producers of... anything, from toilet paper to weapons, are content with a small, yet solid share on their market, Ford's Super Duty is pretty much the undisputed champion of the heavy duty market, with 50 percent share.

This means that, of all the heavy duty pickups sold in the US this year, half of them were Fords. According to R.L. Polk., the carmaker is currently experiencing the highest market share for the segment since 2001.

The increase in market share for the line comes at the time when in the background the entire heavy duty market is experiencing a 17 percent increase. The Super Duty accounts, according to Ford, for 80 percent of that growth and, thanks to the soon to be launched new line, hopes to bring the numbers to an even higher level.

“As always, our goal is to better satisfy the needs of our customers. Super Duty’s continued sales and share leadership is validation that whether those needs are capability, durability, quality, power, performance, fuel economy, technology or safety, we are succeeding,” said Doug Scott, Ford Truck Group marketing manager.

The numbers are expected to become even better next year, because of the 2011 F-150 which arrives in dealerships later this month. The new F-150 will bring to the market the most extensive “powertrain makeover,“ including the highly anticipated EcoBoost engine (this one, however, will not be launched onto the market until early 2011).