Photo: Ford UK / X (Twitter)
The Ford Motor Company doesn't want to compromise anymore. It now seeks to "get the best of both worlds" in its latest social media-focused teaser that mysteriously doesn't feature any specific model in its sights. However, there are hints toward a new mid-size Ranger pickup truck powertrain.
In a post on X (formerly known as Twitter), the Detroit automaker shared a cryptic ten-second video presented initially from the POV of a vehicle going through the woods, enjoying the view of a city's skyscraper atmosphere, or crossing a bridge. Halfway through it, there's a shot from inside the vehicle's back seat with a squared-off window and a sunny desert, plus aerial footage of something tackling a dirt road like there's no tomorrow.
Up to that point, all you could say about the vehicle in question is that it can go just as fast on tarmac and loose surfaces, right? However, additional hints made us think this teaser is directly aimed at the latest generation Ranger mid-size pickup truck. First, the city shot gets spliced into a composite view, and to the right, there's the silhouette of a truck that is gladly towing something through the woods.
Secondly, the Ford Pro label comes out at the end of the video – so we know it's not a regular crossover or SUV. And why is that related to the Ranger, not the newly introduced 2024 Ford F-150 full-size pickup truck? Well, simply because the snippet of information was shared by Ford's UK division, not the Detroit-based FoMoCo. And, as such, now you understand why the all-new N400 Toyota Tacoma i-Force Max can sigh in relief – even if this indeed is a plug-in hybrid version of the Ford Ranger: they are not preparing it for North America. Or not yet, at least.
Sure, we could be mistaken, and all this logic could go down the drain. Luckily, we do not need to wait long for confirmation or invalidation of our line of thought – Ford UK's teaser for the latest product from Ford Pro is coming out from the shadows next week, on September 19. And why are we thinking of a plug-in hybrid Ford Ranger?
Well, that "best of both worlds" line could be referring simply to the hybrid version – we have seen how Ford is trying to increase adoption of the electrified F-150 with prices matching the 3.5-liter V6 gasoline version. But when you're using that line, you had better come up with something great if it's a simple hybrid – and making it a PHEV would be even better since these variants have longer range, bigger batteries, and the option to plug them at home and go about your business in electric mode whenever you want.
Up to that point, all you could say about the vehicle in question is that it can go just as fast on tarmac and loose surfaces, right? However, additional hints made us think this teaser is directly aimed at the latest generation Ranger mid-size pickup truck. First, the city shot gets spliced into a composite view, and to the right, there's the silhouette of a truck that is gladly towing something through the woods.
Secondly, the Ford Pro label comes out at the end of the video – so we know it's not a regular crossover or SUV. And why is that related to the Ranger, not the newly introduced 2024 Ford F-150 full-size pickup truck? Well, simply because the snippet of information was shared by Ford's UK division, not the Detroit-based FoMoCo. And, as such, now you understand why the all-new N400 Toyota Tacoma i-Force Max can sigh in relief – even if this indeed is a plug-in hybrid version of the Ford Ranger: they are not preparing it for North America. Or not yet, at least.
Sure, we could be mistaken, and all this logic could go down the drain. Luckily, we do not need to wait long for confirmation or invalidation of our line of thought – Ford UK's teaser for the latest product from Ford Pro is coming out from the shadows next week, on September 19. And why are we thinking of a plug-in hybrid Ford Ranger?
Well, that "best of both worlds" line could be referring simply to the hybrid version – we have seen how Ford is trying to increase adoption of the electrified F-150 with prices matching the 3.5-liter V6 gasoline version. But when you're using that line, you had better come up with something great if it's a simple hybrid – and making it a PHEV would be even better since these variants have longer range, bigger batteries, and the option to plug them at home and go about your business in electric mode whenever you want.
Why compromise if you could get the best of both
— Ford UK (@forduk) September 14, 2023
worlds? ???? ??
Stay tuned for more exciting news from #FordPro.
19.09.23 pic.twitter.com/qhVa79KIdS
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