Ford Launches New Fiesta Style Model in the UK

The British division of Ford decided to give UK customers an increased number of choices when they decided to go for a Fiesta. Specifically, not only did the carmaker launch the new Fiesta Style model, but it has also revised pricing on the Fiesta Studio.

Taken separately, the new Fiesta Style, priced from £9,995 coms with Electronic Stability Programme (ESP), Home Safe headlights, Electric Power-Assisted Steering (EPAS), Intelligent Protection System (IPS), front, side and knee airbags and anti-lock brakes with Electronic Brake-force Distribution (EBD).

In addition to that, Ford says the body color extends to the rear spoiler, front and rear bumpers, door handles and power heated door mirror housings. Other features include 15-inch wheels with six-spoke covers, Ford EasyFuel System, electrically-operated front windows with ‘one shot’ up and down and anti-trap technology on driver’s side, driver’s seat height adjustment, remote control central double locking and CD player with remote audio controls and AUX sockets.

As said, a new Ford Fiesta entry price has also been announced for the Studio series of £9,495, which is £500 less than the previous entry model. The Studio also offers body color rear spoiler, front and rear bumpers and tailgate handle, tinted glass, twin chamber halogen reflector headlights with black bezel, reach-and-rake steering wheel adjustment, Ford EasyFuel System plus CD player with remote audio controls and AUX sockets.

"While 75 per cent of Ford Fiesta customers go for the top Zetec and Titanium series, we also want to make sure there's a great proposition for customers insistent on quality but not requiring top-of-the-range features," said Mark Simpson, marketing director, Ford of Britain.