Ford Figo Wins 2011 Indian Car of the Year

Ford Figo is one impressive model, not only because it sells in impressive numbers in India, but also because it has just won the 2011 Indian Car of the Year Award. Furthermore, the car is still in the race for the South African Car of the Year award that will be announced in early 2011. A total of 11 automobile journalists in India agreed to name the Figo the 2011 Indian Car of the Year.

“The Indian Car of the Year award caps off a terrific year for the phenomenal Figo,” said Boneham. “Recognition from some of India’s most respected and influential automotive reporters further reinforces Figo’s reputation as a well-designed, fuel-efficient and fun-to-drive vehicle that delivered exceptional value-for-money for thousands of new car buyers across India. On behalf of all the dedicated men and women at Ford India, we are extremely grateful to the jury members and to our customers for choosing the Figo.”

Ford Figo debuted in India in March 2010 and since then, it continued to increase sales each month. In the first eleven months of the year, Ford sold a total of 79,586 units in India, 60,000 of which are represented by the Figo. This led to an increase of 185 percent as compared to the same period of the previous year.

“We knew Ford had a potential winner on its hands even as we lined up the contenders. The Figo’s crisp driving dynamics, two fuel-efficient engine options, cheerful styling and interiors and, of course, its terrific pricing, simply propelled it to the top of the honours list. It’s only appropriate that the Figo has won the Indian Car of the Year 2011 award, because Ford engineered the car specifically to cater to the needs of the Indian market,” said Srinivas Krishnan, editor, Business Standard Motoring and Chairman, ICOTY 2011.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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