Photo: Ford
Today we’re celebrating Labor Day, a holiday that some people tend to overlook. Not Ford, though, as they put together a small press release that aims at showcasing just how important the F-150 is for the American worker.
Since their truck has been the best-selling vehicle in the United States for the last 32 years straight, it was only natural that the people from FoMoCo highlighted what these cars achieved over those decades. To take things even further, we’ll tell you that the F-150 has been the best-selling pick-up truck for the last 43 years. How’s that for a legacy?
According to the marketing people, the F-150 is not being bought for fancy traveling purposes. That would be surprising, to say the least, considering how this car is being built and from what materials. Oh no, these trucks are used for work, and the numbers speak for themselves:
While all of this might seem impressive at first, the long production span of the Ford F-150 in its various generations, allowed it actually to be part of the building of some iconic infrastructure across the US.
It wasn’t a coincidence either. Ford claims that the F-150 is so successful because it has the right genes, developed over long periods of time, before the world even knew the name of the famous truck.
For example, Ford trucks were used to build the Hoover Dam as far back as 1931 as well as 2,000 miles (3,200 km) of road and 70,000 miles (112,700 km) of trails in Alaska starting in 1939. Since the first F-150 rolled out of the production line in 1948, these achievements can very well be considered its pedigree.
According to the marketing people, the F-150 is not being bought for fancy traveling purposes. That would be surprising, to say the least, considering how this car is being built and from what materials. Oh no, these trucks are used for work, and the numbers speak for themselves:
- 81.7% of workers in the waste management industry use Ford Super Duty;
- 78% of government workers use Ford Super Duty;
- 53.7% of highway and street construction workers use Ford Super Duty;
- 72.7% of electric services workers use Ford F-150;
- 61.2% of water, sewer and pipeline construction workers use Ford F-150; and
- 56.3% of crude petroleum and natural gas workers use Ford F-150 to get the job done.
While all of this might seem impressive at first, the long production span of the Ford F-150 in its various generations, allowed it actually to be part of the building of some iconic infrastructure across the US.
It wasn’t a coincidence either. Ford claims that the F-150 is so successful because it has the right genes, developed over long periods of time, before the world even knew the name of the famous truck.
For example, Ford trucks were used to build the Hoover Dam as far back as 1931 as well as 2,000 miles (3,200 km) of road and 70,000 miles (112,700 km) of trails in Alaska starting in 1939. Since the first F-150 rolled out of the production line in 1948, these achievements can very well be considered its pedigree.
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