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Fisker Fights Tesla's Model Y With New Ocean Discounts, Some Owners Are Not Happy

New Prices for the Fisker Ocean 9 photos
Photo: Fisker / autoevolution edit
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Fisker announces that its all-electric crossover SUV, the Ocean, is getting a hefty $7,500 discount. That is available only for the Extreme trim. The other Ocean versions currently on the reborn automaker's roster don't get the same treatment. Here's the gist of it.
Fisker updated the price of its Ocean Extreme. It now has a starting cost of $61,499. Previously, the all-electric crossover SUV had an MSRP of $68,999. That's a $7,500 price reduction, which matches the maximum EV tax credit eligible Americans can get when buying a "clean" vehicle.

The discount brings it closer to the Model Y Long Range's current price, which is $48,490 at the time of writing. It's still pricier than Tesla's EV that qualifies for the full EV tax credit, but it's now more appealing to prospective buyers who don't necessarily want a Model Y. Keep in mind that the Ocean also has a solar roof that can generate up to four miles of range per day in ideal conditions.

At the same time, the young marque told its prospective customers that the Ocean Ultra and Ocean Sport would be more expensive starting from November 6. The former gets a $3,000 hike, while the latter will have its price bumped up by $1,500.

As such, the Fisker Ocean Ultra will have an MSRP of $52,999 instead of $49,999, while the entry-level Sport trim goes from $37,499 to $38,999. Customers have two weeks to lock in the lower prices. That's also the date when the automaker will start taking orders from all interested parties, no matter their trim or build preference.

Fisker Ocean Extreme buyers don't have to worry, though. The brand promised that those who have already ordered one will receive the $7,500 price adjustment. That's good news for everyone who might have been on the fence about finalizing their purchase.

If you have an Ocean Extreme on order, the price change should appear in your account soon. Be aware that the update is done in batches, so it might take a couple of days before it's shown to everyone.

The California-based company that makes its EVs through a contract manufacturing deal with Magna Steyr in Austria also sold a limited-edition fully-loaded version of the Ocean called "One." Sadly, these customers won't benefit from any price reduction. But it's worth mentioning that they were able to secure the EV tax credit before the rules changed last year.

The main issue pointed out by some disgruntled customers on various social media platforms is that the Ocean One is not that different from the Ocean Extreme. Apart from Fisker making just 5,000 One units, the main distinctions between the two trims are the wheels, the interior upholstery, and the exterior color.

Some regret that their Ocean One EVs will soon be less valuable, but that might not be the case. Fisker doesn't have the same production capabilities as Tesla or Ford yet. These EVs will still be a rare sight for at least one more year.

Finally, Fisker has informed customers and investors about the pricing policy change through emails and the attached press release.

All this is poised to be a controversial move to some, but the brand is doing what it has to do to satisfy shareholders, remain on track, and make sure more people are interested in its products.
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About the author: Florin Amariei
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Car shows on TV and his father's Fiat Tempra may have been Florin's early influences, but nowadays he favors different things, like the power of an F-150 Raptor. He'll never be able to ignore the shape of a Ferrari though, especially a yellow one.
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